Red Bull GmbH

Red Bull GmbH is an Austrian multinational private conglomerate renowned for creating the Red Bull energy drink and establishing a new global product category. Founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya, the company is headquartered in Fuschl am See and has expanded its presence to over 170 countries. Beyond its flagship beverage, the organization is a major player in sports and entertainment, owning numerous professional sports teams and the Red Bull Media House. Known for its innovative guerrilla marketing, the brand is synonymous with extreme sports, adventure, and a high-energy lifestyle. Under its commitment to vitalizing body and mind, Red Bull continues to dominate the energy drink market while investing heavily in sustainability and community engagement.