About the Role
The editorial team at News18 Tamil Nadu is looking for a Social Media Professional to lead the channel's digital presence. You will craft and execute content strategies that resonate with Tamil and English speaking audiences, driving engagement across platforms.
What You'll Do
- Develop and implement social media content calendars aligned with editorial goals.
- Create, curate, and publish engaging posts, videos, and stories in Tamil and English.
- Monitor audience interactions, respond to comments, and foster community growth.
- Analyze performance metrics and adjust strategies to improve reach and engagement.
- Stay updated on digital trends and incorporate innovative ideas into campaigns.
- Collaborate with editorial and design teams to ensure brand consistency.
What We're Looking For
- 5-7 years of experience managing social media for digital media or news organizations.
- Strong command of Tamil and English, both written and verbal.
- Proven ability to develop content strategies and drive audience engagement.
- Proficiency with major social platforms and analytics tools.
- Creative mindset with a keen eye for trends and audience preferences.
- Excellent communication and teamwork skills.
Nice to Have
- Experience with video editing or graphic design tools.
- Knowledge of SEO and content distribution best practices.
- Familiarity with emerging social platforms and livestreaming.
What We Offer
- Competitive salary with performance incentives.
- Opportunity to shape the digital voice of a leading news brand.
- Collaborative onsite work environment in Tamil Nadu.
- Professional development and growth opportunities.